November, 2015

Impressing Your Clients At Corporate Events

Posted by Joshua Williamson November 25, 2015

When you’re in a corporate business, your entire career revolves around impressing people. At work, you have to impress your superiors. At meetings, you need to impress your investors. And at various events you need to constantly impress your clients to be able to effectively market your products or services. A major part of impressing your clients and investors occurs during company organized corporate events. So we’ve compiled a list of things that you can do to step up your game and knock the socks off your guests at your company corporate events.
Tap into the “selfie” response
We all have an inherent desire to have our pictures taken. This can be observed from the recent trend that has spread like wildfire all over the world- the art of the “selfie”. Getting one’s picture taken alone or with a couple of friends and posting it online entails with it a very childish but irresistible kind of enjoyment. So while you’re organizing your function, why not contact a corporate photo booth hire service to tickle your clients’ responses?
With efficient rates and unlimited instant printing photo, your photo booths will come with their own personal attendants as well. There are very reputed corporate photo booth hire services that have been highly praised by corporate businesses all over the world.
Make some phone cases
Calm your horses, this isn’t as out of place in a corporate event as it seems. New technological advances in 3D printing have made it possible to craft phone cases in any size and shape in a matter of minutes. What’s so special about it, you ask? Well, the specialty is that because 3D printing is used, the phone case can be made with a custom printed picture. Ask your guests to choose a personal design or select a photo from the event and it will be printed onto the phone case before they head out.
Take it to the virtual level
The new trend with everything is to make it virtual. Leave behind the old ways of materialistic events and enter the world of the digital. A very cool item you can add to your agenda is a virtual music event, where you can control virtual musical instruments with your hands and create music out of thin air. Let your clients own the stage and build up their confidence as they strum and tap the air.
Another item that goes with this is a painting item where clients are given the ability to paint light onto a digital canvas with astounding precision. And since it’s digital, they can erase with a swipe of their hand, or reset the canvas completely.

Tips For Online Video Marketing

Posted by Joshua Williamson November 16, 2015

Online video marketing is now without a doubt one of the most commonly used and recommended form of marketing and attracting customer. With increase use of social media in the business world this is definitely one of the most effective and powerful tool to get your company noticed. But for this to be effective the production quality should maintain good standards. Here are a few tips on how you can create and very effective marketing video.
The title
This is obviously the first thing that anyone would see. Your title is what would draw a potential customer to watch this. Like a summary of a book, in web video production in Sydney the title should be able to push the viewer to get curios enough to watch till the end. Remember to note down important and appropriate keywords. This will play a main role in identifying your company in customer searches. So for example if you are selling Nikon cameras then one possible key word in your title could be Nikon cameras.
Plan the content
Don’t just blindly come up with the content. You may want to spend some time on investigating what type of message or information your potential customers will be interested in. It is advice to display the skills your organization has through this. This will give you the chance to present the knowledge you have to the customers thereby increase their faith in your services and products. It’s best to keep these under 4 minutes. Any longer than that may just lose the customers interest in watching.
Make use of this branding opportunity 
Web video production is a great way of marketing and creating awareness about your brand. So make sure that your company logo displayed prominently somewhere on the screen. This can be in a permanent location of the screen which will be displayed throughout or you can display it as important points like the very begging and at the end.
Hire the right people
There are creative content agencies that do specialize in this area. So if you want to produce with maximum quality and style then get in touch with one of them. Look out for a few agencies in your area, ask similar organizations to your about who created their marketing videos and make sure that you check out past work before making a final decision.
Getting this done right can bring your organization many advantages note to mention the cost benefits. Marketing through social media allows you to reach a larger audience for a lower cost so take use of video marketing in your company today.

Posted in Videography

Things to Know about Wedding Photography

Posted by Joshua Williamson November 5, 2015

Years ago, the best available method to record a particular event or memory was by getting people to sit for around for oil paintings which was then (for better or worse) replaced with the world’s first camera which took upto 8 hours to click a single shot. Fortunately for us lucky denizens of the 21st century, today the paraphernalia available to take photographs are simply mind-boggling and it has taken on a field of its own, with many talented photographers making their mark and continuing to churn out stunning creativity. When selecting someone to capture your special day, there are a few things to keep in mind.
 
MINIMAL INTEFERENCE
One of the main things people look for when looking for a photographer to document their big day which you too should bear in mind when hunting for the top wedding photographer in Sydney, is that they are able to capture all important moments without getting in your way. There can be nothing more annoying than a photographer who keeps stumbling over your wedding dress or worse still knocking a glass over in an attempt to creep through. Part of their talent lies in being able to take the best shots with minimal disturbance to the couple. So if someone points this out, keep hunting.
 
PORTFOLIOS
All photographers need to start somewhere true, however what they all must have are portfolios of their work. There is no way a client will trust word of mouth without being able to see what they are capable of. When it comes to something as important as a wedding, people are even more skeptical and will settle for nothing but the best. When looking for photographers, ensure they can give you portfolios of their past work. Even if they maybe one of the most famous names in the industry, sometimes their style may not resonate with you. You need someone who understands your requirements and is able to capture the day how you want it captured not them.
 
LIGHTING
One of the most important factors… or it should be the most significant factor in photography, is lighting. Photographers play with light all day and experiment with various ways in which to capture an image. When flipping through a portfolio, look at the lighting. Every photographer, even the top wedding photographer Sydney you are on the hunt for has their own style. One may have a portfolio of bright, sunny and airy shots that are full of light, whilst others may go for a more moody effect with low lights and shadows. People are all different and it depends on what you would want.
 
BEFORE MAKING A DECISION
Some photographers are obliging enough to do a few shots for you beforehand so that you both may get a feel of each other. It is a partnership so to speak, and the more comfortable you are with your photographer and vice versa, the better your pictures will be. It will also offer you both a chance to see if you are on the same page, and how you work together. Bear in mind that your wedding day will have you running around and you will not be able to instruct your photographer on the day so clear it all out beforehand.